Otherwise known as a being banned or blacklisted, a delisted site has it’s URL removed from a search engine’s Index, usually for engaging in Black Hat SEO. Delisted sites are ignored by search engines.

Sometimes called a Meta description tag, a description tag is a short HTML coded sentence that provides search engines with a description of a websites page’s content for so the search engine can index it. The description tag is not displayed on the website itself but is coded in the background, and may or may not be displayed in the search engine’s listing for that […]

A directory is an Index of different websites compiled by humans rather than a Search Engine’s Crawler. Directories can be generalized or divided into specified categories and subcategories. A directory’s servers provide relevant lists of registered sites in response to user queries. Directory Registration is an important method for building inbound links and improving SEO performance. However, the decision to include or ignore a site […]

Are sometimes called gateway pages or jump pages, a doorway page is a URL with minimal content designed to rank highly for a specific keyword and redirect visitors to a homepage or designated Landing Page. Some search engines view doorway pages as a softer form of Cloaking or Spam. However, some doorway pages may be legitimate landing pages designed to validate the success of a […]

Dynamic content is web content such as Search Engine Results Pages (SERPS) that is generated or altered based on database information or user activity. Web pages that remain the same for all visitors in every context contain “static content.” Many e-commerce sites now create dynamic content based on purchase history or cookies that have been left on the viewers PC and other factors. Search engines […]

Flash is a vector graphics-based animation program developed by Macromedia. Most corporate sites feature Flash movies/animation, because search engine Crawlers were designed to index HTML coded text, sites that have Flash over text are difficult or even sometimes impossible for crawlers to read. Flash Optimization is the practice of some modification to the Flash movie and surrounding HTML code to make it more “crawlable” for […]

A community of like-minded (normally) visitors who may read and post topics of common interest online.

Also known as a doorway page or jump page, a gateway page is a URL with minimal content designed to rank highly for a specific keyword and redirect visitors to a homepage or designated Landing Page. Some search engines view doorway pages as a softer form of Cloaking or Spam. However, some doorway pages may be legitimate landing pages designed to validate the success of […]

Geographic segmentation is using analytics to categorize a site’s web traffic by their physical locations, although this can be determined by the ISP’s location so is not terribly reliable.

Geographical targeting is redefining the focus of Search Engine Marketing to states, counties, cities and neighborhoods that are important to a company’s business. One particular aspect of geographical targeting is adding the names of relevant cities or neighborhoods to a site’s keywords, i.e. Down Town Mall ,West Palm Beach . Geographical targeting also increases your site’s presence on local search engines.