Banner ads are one of the commonest forms of online advertising usually rectangular . Their sizes vary, but web design guidelines recommend ones measuring 468 pixels wide by 60 pixels high. By clicking a banner advert you will be directed to the advertiser’s website or their selected Landing Page.

Black hat SEO is the term used for unethical or deceptive optimization techniques. This may include Spam, Cloaking, or a violation of a search engine’s rules in any way.

Also known as banned or delisted, a blacklisted site is a URL that has been removed from a search engine’s Index, typically for engaging in Black Hat SEO. Blacklisted sites are ignored by search engines.

a.) In web analytics, the percentage of visitors who leave after viewing a page. b.) In email marketing, the percentage of emails in a marketing campaign that are returned to sender (hence bounce).

Also known as a dead link, a broken link is a link that is no longer pointing to an active destination or Landing Page. Search engines dislike broken links. Keeping all of your site’s links active is an important part of ongoing optimization. There are a number of good link validators out there.

A fashionable word or phrase that is used by salesmen ,politicians ( need we say more) and business people who need to look and sound like they know what they are talking about.

Is a data format which is used to separate style from structure on a Web page. CSS addresses many of the trials and tribulations of the old style HTML. The older tags such as , muddle Web page source code and make for rigid web sites. With CSS, style information can be centralized. This centralization leads to increased power and flexibility. CSS’s most common use […]

Click Fraud is the highly unethical and illegal practice of manipulating Cost Per Click (CPC) or Pay Per Click (PPC) revenue sharing agreements. There are numerous types of click fraud, but in a typical scenario the webmaster of a site that earns money from each click of the advertising links it publishes pays individuals a small fee to click those links. Companies thus pay for […]

Is when a user clicks on an advertisers link or site listing and is directed to the desired Landing Page. A higher Click-Through Rate (CTR) is one of the primary goals of Search Engine Optimization.

This is the percentage of users who click on an advertising link or search engine site listing out of the total number of people who see it, i.e. 2 click throughs out of100 viewers is a 2% CTR,(the industry norm).