Results Page


Also known as search engine results page, the results page is the collection of ranked Listings displayed in response to a search engine Query.

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Robot


Also known as Crawler or Spider, a robot is a search engine program that “crawls” the web, collecting data, following links, making copies of new and updated sites, and storing URLs in the search engine’s Index. This allows search engines to provide faster and more up-to-date listings.

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Robots.txt


Also known as robots exclusion protocol, Robots.txt is a text file stored in a site’s root directory that tells a search engine Crawler which site pages and sub-folders should not be included in the search engine Index. However, there is no guarantee that a Crawler will comply with this request. Robots.txt is an alternative to a Meta Robots Tag or password protection.

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Search Engine


A search engine is a website that enables users to Query an Index of stored Web Pages gathered by a Crawler for information relevant to specific criteria expressed via a Keyword or Search Terms. The Rank of the information or website on the corresponding Search Engine Results Pages is determined by how relevant it may be as measured by the search engine’s Algorithm and/or payment […]

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Search Engine Marketing -SEM


Search engine marketing is an inclusive term for all techniques used to market a website via search engines, including Pay-Per-Click advertising and Natural Search Engine Optimization.

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Search Engine Marketing Professional Org


The Search Engine Marketing Professional Organization (SEMPO) is a non-profit professional association founded in 2003 to increase awareness of the benefits of search engine marketing and provide educational resources to members and consumers alike.

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Search Engine Optimization – SEO


Search engine optimization is the modification of a website for the purpose of improving its natural Rank on Search Engine Results Pages. This is done through a combination of SEO strategies such as directory and search engine Submission, website optimization, content writing, HTML rewriting and improved Link quality. Someone who carries out SEO also has the SEO acronym, Search Engine Optimizer.

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Search Engine Optimization Software Syst


Search engine optimization software systems enable marketers to generate site data and automatically customize submission schedules. However, automated submissions should generally be avoided in favor of submissions catered to each search engine’s rules.

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Search Engine Optimization Strategy


Search engine optimization strategy refers to the specific optimization plan an SEO company employs for the site promotion of an individual client.

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Search Engine Placement


Search engine placement represents the tactics used by Site Optimization firms to improve their clients’ Rank. The term search engine placement is sometimes used to mean the Position of a website on a Results Page.

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