Keyword

Also known as search terms or query terms, keywords are the word(s) or phrase(s) a user enters into a search engine’s query box.The Search Engine Results Page (SERP)then ranks indexed sites according to how relevant the Search Engine deems them to the searched keywords.

One of the most important SEO Strategies companies can employ is to optimize their site pages with grammatically correct content that contains the targeted keywords which are relevant to their particular products or industry.