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SEO Glossary

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Meta Robots Tag Definition: A Meta robots tag lets a page's authors prevent their webpage's from being added to a search engine's Index. Alternatives to a Meta robots tag are Robots.txt files and password protection.

Meta Search Engine Definition: A Meta search engine derives its listings by running user queries through multiple other search engines and then summarizing the results. A Meta search engine does not maintain its own Index. Listings are displayed by Meta search engines either in aggregate or categorized by search engine source. A good source for these is http://www.cryer.co.uk/resources/search-engines/meta.htm

Meta Tags Definition: Meta tags are the HTML tags placed in a webpage that give information to the Crawlers and web browsers. Types of Meta tag information includes page descriptions (Description Tag), page relevant keywords (Meta Keywords Tag); whether a page can be indexed (Meta Robots Tag), copyright, page refresh dates and redirection instructions. Many search engines use this information when building their indices.

Natural Listings or Natural Optimization Definition: Also known as organic listings, natural listings are webpage listings that appear on a Search Engine Results Page solely because the search engine Algorithm deems them relevant to the query. Natural listings can contain Paid Listings, but only if they fulfill the same requirements as natural listings. The best way to improve a site's natural listing Position is through Natural Search Engine Optimization.

Natural Search Engine Optimization Definition: Also known as natural optimization, organic search engine optimization or white hat SEO, natural search engine optimization is the use of keyword-focused copy and tags, Crawler-friendly site architecture, Search Engine Submissions and a quality Backlinks network to improve a site's Position, Page Rank and Click-Through Rate. Because about 80% of web users look at Natural Listings first, natural SEO offers a much greater chance of long-term business success than Paid Listings or Pay-Per-Click ad campaigns.

Optimization Services Definition: Also known as Internet promotion, site optimization, or search engine placement service, optimization services are all of the methods a Search Engine Optimization Company uses to improve a site's Position and Page Rank and increase its Click Through Rate and Conversion Rate.

Organic Listings or Organic Optimization Definition: Also known as natural listings, organic listings are webpage listings that appear on a Search Engine Results Page solely because the search engine Algorithm deems them relevant to the Query. Organic listings can contain Paid Listings, but only if they fulfill the same requirements as organic listings. The best way to improve a site's organic listing Position is through Natural Search Engine Optimization.

Outbound Links Definition: Outbound links are all links from a particular webpage that lead to other pages, including pages in the same domain. An excessive number of outbound links can damage a site's Search Engine reputation because a Spider may perceive it as a Link Farm.

Page Rank or PR Definition: PageRank is a link analysis algorithm developed by Google. A number from one to ten is assigned to a webpage as a measure of its importance, specifically the likelihood that a user will arrive at that page by randomly clicking Links. PageRank is not the same thing as Rank.

Paid Inclusion Definition: Paid inclusion is an advertising program offered by some search engines in which a page is guaranteed inclusion in the Index in exchange for a fee. Unlike Paid Placement, the rank of paid inclusion pages is determined solely by the search engine Algorithm. Paid inclusion sites may or may not be labeled as advertisements depending on Search Engine policy.