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SEO Glossary

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Web Analytics Definition: Web analytics is a branch of Analytics that uses web traffic records to study the behavior of website visitors. Data such as Unique Visitors, Hits, page views, and the connection between Landing Pages and Conversion Rates are used to improve a website or marketing campaign.

Website Marketing Definition: Also known as Internet marketing, website marketing is using the Internet to advertise, communicate and sell goods and services. On an advanced level, website marketing is known as Search Engine Optimization (SEO), which is the use of targeted keywords, crawler-friendly site architecture, Search Engine Submissions and a well-developed link network to improve a site's Position, Page Rank and Click-Through Rate.

Website Optimization Definition: Also known as search engine optimization, website optimization is the modification of a website for the purpose of improving its natural Rank on Search Engine Results Pages. This is done through a combination of optimization strategies such as directory and search engine Submission,Content rewrites,HTML rewrites, Keyword Marketing and improved Link quality.

Website Promotion Definition: Website promotion refers to the marketing aspects of Search Engine Optimization, such as Keyword Submission, Paid Inclusion, and other techniques to increase a site's exposure.

Website Promotion Services Definition: Also known as search engine marketing, website promotion services is an inclusive term for all techniques used to market a website via search engines, including Pay-Per-Click advertising and Natural Search Engine Optimization.

Website Submission Definition: Also known as search engine registration or search engine submission, website submission is the submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually free but can also require payment. Website submission is a basic but less important part of Search Engine Optimization.

White Hat SEO Definition: Also known as natural search engine optimization or organic search engine optimization, white hat SEO is the legitimate use of keyword-focused copy and tags, Crawler-friendly site architecture, Search Engine Submissions and a quality Backlinks network to improve a site's Position, Page Rank and Click-Through Rate. White hat SEO does not involve the use of Cloaking, Spam or any other Black Hat SEO techniques and is therefore the most ethical form of SEO.

XML Definition: XML is an acronym for Extensible Markup Language, a simple and flexible text-based programming language used in conjunction with HTML. XML is useful for data exchange and the creation of customized tags.

XML Feed Definition: An XML feed is a form of Paid Inclusion or Search Engine Submission in which an XML document is used to provide a search engine with information about multiple web pages. An XML feed is particularly useful for multimedia sites or database sites that draw a variety of relevant search queries.