Back links

Also known as back link, backward link, or inbound links, back links are all of the links on other websites that direct the users who click on them to your site. Back links can significantly improve your site’s search rankings, particularly if they contain Anchor Text keywords relevant to your site and are located on sites with high Page Rank. When asking other sites to link to your site, it is a good idea to give them the HTML code ready to paste into their page. In doing so you choose what the anchor text actually says.