Algorithm

An algorithm is a set of finite, orderly steps normally used when attempting to solve a mathematical problem. All Search Engine use a their own algorithm, which is set to calculate the relevance of its indexed web pages to your query. The results are of sites ranked in the order that the search engine believes most applicable. Search engine algorithms like KFC’s Recipe and kept secret to prevent misuse of algorithmic results. The algorithms are also changed frequently to incorporate new data and improve relevancy .i.e. the PANDA update from Google in June 2011.To date White Hat SEO has not been drastically affected by these algorithmic changes.