Term: "Inbound Links "

Also known as back link, backward link, or backlinks, inbound links are all of the links on other websites that direct the users who click on them toward your site. Inbound links can considerably improve your site's search rankings, particularly if they contain Anchor Text keywords relevant to your site and are located on sites with high Page Rank. It is best to provide the code to the sites who are linking to you to stop any erroneous code and helping the user to arrive at the correct destination .