Term: "Conversion Rate"

Conversion rate is the next step up the ladder from Click Through Rate. It's the % of all site visitors who have converted by either making a purchase, registering or request information. If 4 users buy a product or service and two users requests a subscription out of 100 daily visitors, a site's conversion rate is 6%. There are many other ways of accessing what an actual conversion may be it all depends on what was hoped to be achieved.