Term: "Anchor Text"

Also known as link text, anchor text is the visible, clickable text between the HTML anchor and tags. Clicking on anchor text activates a Hyperlink to another page within your site or another web site. Anchor text is very important in Search Engine Optimization because search engine algorithms consider the Hyperlink keywords as relevant to the Landing Page. You can use anchor text in: •External links - links from other sites to yours •Internal links - links within your site from page to page •Navigation maps