Click Fraud

Click Fraud is the highly unethical and illegal practice of manipulating Cost Per Click (CPC) or Pay Per Click (PPC) revenue sharing agreements. There are numerous types of click fraud, but in a typical scenario the webmaster of a site that earns money from each click of the advertising links it publishes pays individuals a small fee to click those links. Companies thus pay for advertising to clients who had no intention what so ever of buying from them. A sore point in the industry which led at one time to a class action against top search engines for not doing enough to curb the practice as they were earning $’s.